Why Live Experience Is Your Most Valuable Tool When the pace of change accelerates, your message has to move with it. Modern marketers face increased pressure to be agile, timely, and efficient—all while delivering exceptional experiences that resonate deeply with their audiences. This is where broadcast-enabled GPJ Live Production becomes a strategic asset in your …
In an always-on world, the live stage remains one of the most effective platforms for a brand to express its values, energize its audience, and inspire action. But to get tangible results requires thoughtful design, technical expertise, and strategic alignment of your brand objectives. Live Production weaves all of these together through a fully integrated …
Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …
Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …
By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …
v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.
v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …
So much has been said and published now about hybrid events and their prominence in the post-pandemic world. Everyone has claimed their stake in the conversation, but the conversation must grow out of the weeds and into strategic action within our now-normal. Here’s a primer: Focus on the experience first and foremost. Across the industry, we see …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
