Getting to #ExperienceEverything starts with great talent. But before you can acquire great talent, you need to be capable of fostering it. With Ignite @ GPJ, we take great care and pride in providing Igniters with a work environment that cultivates connection and supplies them with industry-leading experiences at an entry-level position. Our goal with …
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Created to deliver immersive, hands-on, real-time professional development, GPJ’s Ignite program is all about investing in the future of experiential. To do this, we start by shaping the next generation of leaders. As we welcome our newest class of Igniters, we’d like to take a moment to celebrate those who came before them—Igniters who have …
Designed to provide immersive, hands-on, real-time professional development, GPJ’s Ignite apprenticeship program is our way of investing in the future of experiential by building the future generation of leaders. As we welcome in the next class of Igniters, we’d like to take a moment to reflect on the experiences of Igniters of years past who …
In addition to our passionate teams, comprehensive list of services, and accumulation of 110+ years of experience, it is our global nature that makes GPJ one of the most respected leaders in the experiential marketing industry. With #GPJourneys, we’re spotlighting a team member who is living this mindset and has had the chance to work …
You don’t become a global agency partner simply by opening an office in another city or country—you do it by immersing yourself in new cultures, embracing local perspectives, and building real connections across borders. At GPJ, we believe the best work is created when we lean into our global footprint and celebrate the people who …
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Great work is created when you collaborate with those around you. For GPJ, that means calls across time zones, flights across oceans, and trips across borders. When we lean into our global footprint and share our knowledge around the world, our productivity and collaboration reach new heights. With this edition of #GPJourneys, we’re spotlighting a …
At GPJ, Integrated Production (IP) is the engine that turns vision into experience. Every great event requires bold creative, sharp strategy, and captivating storytelling—but without disciplined production, nothing makes it off the page and into our audience’s spaces. IP is where ideas become real. It’s where producers like Josh Staffieri transform complexity into clarity, pressure …
At GPJ, Integrated Production is the unseen engine that brings brand experiences to life—but within that engine are high-performance gears, such as the Special Experiences team, where large-scale moments are meticulously crafted with equal parts logistics, creativity, and heart. It’s a team built for complexity, scale, and making memories. One team member who contributes to …
Authentic experiences start with authentic people—and our strategists are those authentic people. Their dedication to our clients and their activations is something that sets us apart from the rest. When your experience is grown out of a strong, strategic foundation, you not only invest in its onsite success, but the fruits of that labor long …
Authentic experiences begin with authentic people. At GPJ, our strategists empower our creative teams to think big while anchoring ideas in what matters most: our clients’ goals. Strategy at GPJ is a multidisciplinary practice. By blending research, cultural insight, and brand intelligence to shape our experiences, we create moments that are not only inspired, but …
Authentic experiences come from authentic people. As the bridge between our clients’ goals and incredible experiences, strategy combines several disciplines to uncover deep insights that power our creative storytelling, attendee journeys, and overall experiential design. GPJ Strategists and their work are foundational to our experiences, making our strategy teams an indispensable force in delivering work …
In a world increasingly drawn to the ease and average ideas that AI delivers for free, we at George P. Johnson (GPJ) believe our clients deserve more. Real people. Real data. Real growth.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
Meet Macklin Andrick, Senior Creative Technologist If you ask Macklin what he does at George P. Johnson, he’ll tell you with a grin: “I build cool s*** for companies to tell their product and brand stories.” Macklin helps our clients turn big ideas into tangible, unforgettable experiences. Whether he’s translating complex technical concepts for non-technical …
Gen Z is embracing art, cultivating knowledge spaces, co-creating fandoms and reviving analog media as currencies of cultural influence and value in an AI-saturated era.
“The future of marketing demands courage, creativity, and trust, and GPJ is already there, leading the way.” – Fiona Bruder
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
How GPJ Built and Continues to Lead an Industry On June 14, we celebrate 111 years of innovation, creativity, and category-defining leadership at George P. Johnson (GPJ). The number is more than a milestone—it’s a symbol. Three number ones: fitting for the agency that has been first in so many ways. Since 1914, GPJ has …
Why Live Experience Is Your Most Valuable Tool When the pace of change accelerates, your message has to move with it. Modern marketers face increased pressure to be agile, timely, and efficient—all while delivering exceptional experiences that resonate deeply with their audiences. This is where broadcast-enabled GPJ Live Production becomes a strategic asset in your …
In an always-on world, the live stage remains one of the most effective platforms for a brand to express its values, energize its audience, and inspire action. But to get tangible results requires thoughtful design, technical expertise, and strategic alignment of your brand objectives. Live Production weaves all of these together through a fully integrated …
Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, and participatory real-world connections.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
