Thought Leadership
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Experience Intelligence November ’23
Consumers are increasingly eager to immerse themselves in imagined worlds, unique interactions and new experiences.
Category: Thought Leadership
Industry
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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Thought Leadership
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Experience Intelligence September ’23
Current cultural trends are highlighting the changing nature of what and how people are choosing to celebrate. Continue through the report for full insights and key, actionable takeaways. This month’s trends spotted by GPJ Strategists Brandon Dolan and Genny Tax. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, …
Thought Leadership
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Experience Intelligence August ’23
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences. This month’s trends spotted by GPJ Strategists Donny Fox and Elizabeth Bikowski. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe. You Can Now Stay …
Thought Leadership
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Experience Intelligence – July ’23
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
Research
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Creative Tech Bytes
v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.
Industry
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Creative Tech Bytes
v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.
Industry
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Creative Tech Bytes
v2.0 – Toyota is integrating AI into their design process, Roblox goes after an older demographic and Dropbox gets into the AI search engine game.
Industry
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Creative Tech Bytes
v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.
Thought Leadership
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Storytelling Beyond the Experience
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Thought Leadership
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Designing Unified Experiences
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
Thought Leadership
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3 Hybrid Events Challenges Marketers Aren’t Talking About
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
Industry
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Going Off Script For Better Audience Targeting
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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