Behind every unforgettable experience is a team of passionate people driving innovation, collaboration, and impact. In this three-part series, we’re spotlighting our Rising Stars—GPJers who are shaping the future of our business through their leadership, curiosity, and commitment to excellence. First up, meet Stacy Kistuline in Detroit, Namitha Bhat in Bengaluru, and Sophie Taylor in …
There’s something pretty special about gathering with fellow creatives before 9 am, coffee in hand, minds wide open and ready to be inspired. On August 29th, we got to do exactly that as GPJ Austin welcomed creatives from across the city to gather, connect, and be inspired around the Creative Mornings/ATX theme: Nomad. After fueling …
Meet Macklin Andrick, Senior Creative Technologist If you ask Macklin what he does at George P. Johnson, he’ll tell you with a grin: “I build cool s*** for companies to tell their product and brand stories.” Macklin helps our clients turn big ideas into tangible, unforgettable experiences. Whether he’s translating complex technical concepts for non-technical …
Imagine never seeing “Sold Out” again when booking your event hotel room. At GPJ, we’re always evolving how we support our clients—and housing is a huge part of that. We know attendees expect a seamless, intuitive booking experience, while planners need flexibility, visibility, and control. That’s why we’re thrilled to announce our new partnership with …
At George P. Johnson, we don’t just celebrate corporate experiences—we celebrate the everyday ones, too. We draw our creativity from meaningful memories and work those creative muscles through storytelling. This year, we’re honoring Mother’s Day by doing just that: sharing stories of the women who’ve shaped us into the people we are today. LAUREN MELESCIUCGPJ …
By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …
By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …
Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
By Wayne Leonard, Vice President, Account Director – Gaming & Esports Our team has been working in gaming and esports for over two decades. From launches and trade shows to broader marketing and tournaments, we love engaging with this passionate, creative and special fan base across the globe. As the world has gone digital this summer, we’ve …
Chris Meyer is CEO of GPJ. Your event has been cancelled. Today it’s coronavirus, tomorrow it could be something completely different. Disruptive or catastrophic events aren’t new for those of us in the event industry—whether it’s a budget cut or a public health crisis, it’s these circumstances that push us towards innovation. Heading up one …
(Article originally appeared in Forbes) Scott Kellner, VP of marketing for GPJ provides an overview of a few key trends that are making waves and providing value for global brands. Looking for a big bet to make next year? I believe experiential marketing is going to take center stage. The 2010s were the age of …
GPJ’s history of creating and delivering powerful brand experiences reaches far and deep. We pioneered the development of the auto show exhibit and our history of quality and excellence continues to drive the experiential industry forward. Our fabrication capabilities, skilled workforce, streamlined processes and vast network of supplier partners are second to none. For over …
It’s Time for Brands to “Meet & Greet” the Consumer Audience of Today Rodrigo Espinosa, VP, NA/LA Growth & Development Passionate advocate for the human brand. Integrated marketing strategist with experience in purpose driven brands, sponsorship, social media, sustainable practices and experiential marketing. 20 years in the business. Brand strategy and marketing have changed dramatically …
Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …
Scott Kellner, SVP of Sales & MarketingScott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of …
Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and …
We prove ourselves every day. On every project. That hunger has driven us to some great places: from developing the Experiential Marketing industry’s first global strategy practice, to creating the first complete experiential analytics ecosystem. But that’s not all. See for yourself… 1-DATA/DIGITAL. We have the industry’s best ROI and analytics tool, the GPJ Experiential …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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