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Experience Intelligence November ’23
Consumers are increasingly eager to immerse themselves in imagined worlds, unique interactions and new experiences.
Experience
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Creative Tech Bytes
v19.0 – Samsung’s latest salvo in the smartphone wars is a generative AI update aimed squarely at Apple’s dominion. CarMax dips its toes in the generative AI pool exploring new frontiers in car retailing. And YouTube’s introduction of AI-powered features aimed to refine the creator-viewer dynamic, promising a more intuitive and engaging platform experience.
Industry
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Creative Tech Bytes
v18.0 – Coca-Cola is making sure your soda sings a personalized jingle, however the electric vehicle industry seems to have run into some power issues – perhaps distracted by Apple’s shiny new M3 chip lineup.
Industry
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Creative Tech Bytes
v17.0 – As the FCC steers the net neutrality ship through regulatory waters, Ray-Ban and Meta are reshaping our reality, one smart glass at a time. And while Amazon’s drones are turning the sky into a pharmacy delivery lane, we’re left wondering: Is the future flying in, or are we just catching up?
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v16.0 – Google takes a page from Bing and Yahoo, testing a news-rich homepage. Toyota and Lexus are tipping their hats to Tesla, hopping on board with the NACS connector for their sleek EVs. And to round off our tech fiesta, Microsoft secures Activision Blizzard for a cool $69bn.
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v15.0 – Adobe MAX 2023 is painting a pixelated future. Google’s AI is playing traffic cop in a dozen cities, ensuring the road to the future is less congested. And on ESPN, they’re melding Toy Story and NFL into a game where Buzz might finally get that forward pass from Woody. Buckle up, it’s techie out there!
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v14.0 – U2 breaks in the Sphere in Las Vegas, Mark Zuckerberg shows off Meta’s photorealistic avatar tech, Amazon and Microsoft are adding AI to a wide suite of products. Oh yeah, and we tossed in a rocket-propelled VW Bug because why not?
Industry
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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Thought Leadership
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Experience Intelligence September ’23
Current cultural trends are highlighting the changing nature of what and how people are choosing to celebrate.
Industry
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Creative Tech Bytes
v13.0 – Google is letting Bard run wild on your Google Apps if you give it permission of course, DALL-E 3 is out and looks to be a major step forward for Open AI’s generative AI image engine. Cisco spends a few coins to acquire Splunk and IBM is committed to training over 2 million people on AI by 2026.
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v12.0 – Get ready to throw out your Apple lightning cables, Salesforce is letting Einstein GPT across its product suite and Deloitte puts out a report on how manufacturing companies are using the “industrial metaverse”.
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v11.0 – IBM and Salesforce team up to bring AI to enterprise CRM customers, Drake’s AI song was submitted for a Grammy, OpenAI thinks they can help teach your kids and it turns out that your car is likely a horrible privacy offender.
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v10.0 – Google launches Duet, IBM is rolling out highly efficient speech recognition chips and we take a retrospective look at digital fashion in 2023.
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v9.0 – Meta is entering the code assistant game, IBM and the USTA team up to bring generative commentary to the masses, and Acura & Honda are adopting the Tesla EV charging standard.
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v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.
Thought Leadership
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Experience Intelligence August ’23
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences.
Industry
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Creative Tech Bytes
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
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Electrified Experiences, Part 2
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
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v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
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Electrified Experiences, Part 1
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
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Creative Tech Bytes
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
Thought Leadership
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Experience Intelligence – July ’23
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
Press
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Experience Marketing Agency George P. Johnson Announces Additions to Germany Management Team
In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …
Research
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Creative Tech Bytes
v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
