v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …
v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.
v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.
v2.0 – Toyota is integrating AI into their design process, Roblox goes after an older demographic and Dropbox gets into the AI search engine game.
v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …
Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
Black History Month is a opportunity to educate and enhance our existing perspectives and perceptions. In this final installment, we recognize Black pioneers and leaders who have forever changed our advertising, marketing, PR, events & experiential industries. Ana Aponte-Curtis Ana Aponte-Curtis was the long-time VP of Events for the NAACP and former Chair of the …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …
Originally produced by GPJ EMEA Senior CSR Manager, David Baldig. On a recent trip to London, David Baldig shared ways to travel responsibly and resource-efficiently, summarizing his experiences into actionable tips. From choice of accommodations and means of transport, to mindful onsite stewardship, sustainability starts long before you book your trip. As GPJ continues our …
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In this 4-part series, we highlight lesser known histories, contributions and experiences of Black America from various walks of life, beginning with early pioneers and shifting to more recent figures. Most …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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