From Action to Results: 2025 Awards
Awards

From Action to Results: 2025 Awards

GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …

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Strategy Is Your Growth Engine
Thought Leadership

Strategy Is Your Growth Engine

In a world increasingly drawn to the ease and average ideas that AI delivers for free, we at George P. Johnson (GPJ) believe our clients deserve more. Real people. Real data. Real growth.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.

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Creative Mornings/ATX: A Morning of Music, Art & Ideas at GPJ
Agency Life

Creative Mornings/ATX: A Morning of Music, Art & Ideas at GPJ

There’s something pretty special about gathering with fellow creatives before 9 am, coffee in hand, minds wide open and ready to be inspired. On August 29th, we got to do exactly that as GPJ Austin welcomed creatives from across the city to gather, connect, and be inspired around the Creative Mornings/ATX theme: Nomad. After fueling …

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Creative Tech Bytes
Industry

Creative Tech Bytes

v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.

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Navigating Change with Confidence
Industry

Navigating Change with Confidence

Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …

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Designed for Results: 2024 Awards
Awards

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we set new records with 90 total awards, worldwide. 2024 Client Awards Recognition doesn’t …

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Keeping Pace With Technology
Industry

Keeping Pace With Technology

CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.

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Electrified Experiences, Part 2
Industry

Electrified Experiences, Part 2

Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.

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Electrified Experiences, Part 1
Industry

Electrified Experiences, Part 1

Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer.  Electric Daisy Carnival …

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From Cutting Table to Cutting Edge
Press

From Cutting Table to Cutting Edge

“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same

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Experience Results
Awards

Experience Results

It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person.  Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide.  We’re proud to share some of …

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The Industry Had to Innovate, We Answered the Call
Press

The Industry Had to Innovate, We Answered the Call

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …

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Big Ideas Winning Big
Press

Big Ideas Winning Big

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.  Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients.  From augmented …

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Agency Life: GPJ’s Creative and Collaborative Hubs
Press

Agency Life: GPJ’s Creative and Collaborative Hubs

At GPJ, everyone contributes to a healthy culture of creativity. From our collaborative workspaces to the numerous activities we do together, we understand that the best ideas are inspired by our surroundings and through teamwork and collaboration. Our offices are welcoming, colorful and inspirational labs of ideation and innovation, each designed with local flavor (and …

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GPJ Wins Multiple Creative and Marketing Awards
Press

GPJ Wins Multiple Creative and Marketing Awards

The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. The 2018 winners have recently been announced, and GPJ has been recognized with multiple wins for creative client work as well as …

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Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.


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Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.