Awards
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Leading From Excellence: 2026 Awards
These awards celebrate a year of radical innovation and the deep-seated trust our clients place in us to lead the market in the world’s most dynamic regions.
Tag: Sustainability
Thought Leadership
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The Quest For High-Fidelity Experiences
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Thought Leadership
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Experience Intelligence Sustainability Edition ’25
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Industry
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Creative Tech Bytes
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
Industry
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Creative Tech Bytes
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
CSR
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Sustainable Games with a Personal Connection
By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …
Thought Leadership
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Experience Intelligence September ’24
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
Thought Leadership
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Experience Intelligence August ’24
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
CSR
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Milestones in Our CSR Journey
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Sustainability
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Frequently Asked: ISO 20121
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Thought Leadership
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Experience Intelligence March ’24
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Thought Leadership
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Experience Intelligence February ’24
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
Press
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Limitless Potential at CES
With the first big event of 2023 behind us, the hottest tech show in the world delivered an ideal environment to tell the biggest brand stories. Attracting an audience of 115K+ strong, more brands at CES are utilizing experiential to win over audiences to the next gen, life-changing possibilities that fill the halls of LVCC. …
Sustainability
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A Sustainable Future: Auditing the COP27
By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …
Trend Tracking
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Unboxing Experiential Marketing
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
