Thought Leadership
Learn More
100 Days In
“The future of marketing demands courage, creativity, and trust, and GPJ is already there, leading the way.” – Fiona Bruder
Experience
Insights
Awards
Learn More
From Action to Results: 2025 Awards (So Far)
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
Uncategorized
Learn More
To Be Calm Despite the Storm with Maggie Keller
At GPJ, our success hinges on the ability to transform imaginative concepts into tangible, impactful experiences. This complex alchemy is made possible by our Integrated Production (IP) team: the dedicated professionals who are the backbone of every activation, event, and immersive journey we craft. They are the unsung heroes who navigate logistical labyrinths, problem-solve in …
Industry
Learn More
Creative Tech Bytes
v44.0 – China staged its first-ever Robot Games, Adobe reinvented the PDF with Acrobat Studio, and OpenAI tested a sub-$5 ChatGPT plan in India. And across the brand world, AI is reshaping trade shows with bots, vision tools, and predictive data—putting people, not platforms, at the center.
Agency Life
Learn More
Integrated Production: The Sand Between the Gaps with Marina Royston
At GPJ, our Integrated Production (IP) team is the connective tissue of the agency—bringing strategy, creative, and logistics into alignment with flawless execution. Whether it’s a global brand launch or a high-touch proprietary event, IP ensures that everything—from signage to custom fabrication—shows up on time, within budget, and at an exceptional level of quality. Integrated …
Industry
Learn More
Creative Tech Bytes
v43.0 – Taara beams 100 Gbps internet across mountains and oceans with lasers. Tesla swaps Godot for Unreal Engine, raising in-car visuals to cinematic levels. And at San Diego Comic-Con 2025, brands turned downtown San Diego into a playground of interactive storytelling. This edition is your front-row seat where future vision meets real-world rollout.
Agency Life
Learn More
GPJ Housing: Redefining Event Hotel Booking
Imagine never seeing “Sold Out” again when booking your event hotel room. At GPJ, we’re always evolving how we support our clients—and housing is a huge part of that. We know attendees expect a seamless, intuitive booking experience, while planners need flexibility, visibility, and control. That’s why we’re thrilled to announce our new partnership with …
Agency Life
Learn More
From Screen to Showfloor with Erinne Hoedt
At GPJ, our Integrated Production team is the operational core that brings creative ideas to life. Acting as the bridge between strategy, creative, fabrication, and execution, IP ensures that every element of a brand experience is flawlessly delivered—on time, on budget, and with precision. This team manages the full production lifecycle, including environmental design, fabrication, …
Industry
Learn More
Creative Tech Bytes
v42.0 – Instagram’s new Map feature adds location-powered sharing and discovery, while San Diego Comic-Con 2025 delivered standout experiential activations blending fan engagement with AI-enhanced creativity. This edition is your front-row seat to where innovation meets imagination—let’s dive in.
Thought Leadership
Learn More
Experience Intelligence August – Sports Edition ’25
In 2025, brands are capitalizing on cultural flashpoints—from post-win athlete endorsements to direct-to-fan activations—to create timely, emotionally resonant experiences that drive deeper fan connection and long-term brand equity.
Agency Life
Learn More
New Region, Same Vision: Building Global Experience with GPJ
By Stephanie Verheyen, Producer GPJ’s global footprint provides value and opportunities for both clients AND employees. On occasion, high performing GPJers explore the possibility of transferring within the agency to another global office. Stephanie Verheyen is a Producer, Integrated Production who has been with GPJ for three and a half years, and is one of …
Research
Learn More
Experience Intelligence July ’25
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
Agency Life
Learn More
Father’s Day Stories 2025
At George P. Johnson, we honor those who lift us up: both in and out of the office. Because without our support systems, we wouldn’t be the people we are today. This year, we’re honoring Father’s Day by sharing stories of the fathers and father-figures who pick us up, dust us off, and cheer us …
Thought Leadership
Learn More
111 Years of Firsts
How GPJ Built and Continues to Lead an Industry On June 14, we celebrate 111 years of innovation, creativity, and category-defining leadership at George P. Johnson (GPJ). The number is more than a milestone—it’s a symbol. Three number ones: fitting for the agency that has been first in so many ways. Since 1914, GPJ has …
Industry
Learn More
Beyond the Broadcast
Why Live Experience Is Your Most Valuable Tool When the pace of change accelerates, your message has to move with it. Modern marketers face increased pressure to be agile, timely, and efficient—all while delivering exceptional experiences that resonate deeply with their audiences. This is where broadcast-enabled GPJ Live Production becomes a strategic asset in your …
Industry
Learn More
The Alchemy of Live Storytelling
In an always-on world, the live stage remains one of the most effective platforms for a brand to express its values, energize its audience, and inspire action. But to get tangible results requires thoughtful design, technical expertise, and strategic alignment of your brand objectives. Live Production weaves all of these together through a fully integrated …
Thought Leadership
Learn More
Experience Intelligence June ’25
Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, and participatory real-world connections.
Industry
Learn More
Binance’s Bold Move to Restore Trust in Crypto
Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …
Uncategorized
Learn More
Mother’s Day Stories 2025
At George P. Johnson, we don’t just celebrate corporate experiences—we celebrate the everyday ones, too. We draw our creativity from meaningful memories and work those creative muscles through storytelling. This year, we’re honoring Mother’s Day by doing just that: sharing stories of the women who’ve shaped us into the people we are today. LAUREN MELESCIUCGPJ …
Thought Leadership
Learn More
Experience Intelligence Sports Edition ’25
In 2025, brands are shifting toward more personalized and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Press
Learn More
GPJ Announces the Promotion of Fiona Bruder to Global CEO
Seasoned agency executive brings global leadership, client-first mindset, and a bold vision for the future of experiential marketing. George P. Johnson (GPJ), the world’s leading experience marketing agency, recently announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President …
Industry
Learn More
Navigating Change with Confidence
Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …
Thought Leadership
Learn More
Experience Intelligence April ’25
Experiences are evolving, and so are the ways brands and consumers interact — from immersive cinematic adventures, to sober wellness gatherings, AI time manipulation, and content co-creation.
Industry
Learn More
Rewriting the Playbook: SXSW 2025 and Experiential Brand Impact
By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
