Creative Tech Bytes
Industry

Creative Tech Bytes

v15.0 – Adobe MAX 2023 is painting a pixelated future. Google’s AI is playing traffic cop in a dozen cities, ensuring the road to the future is less congested. And on ESPN, they’re melding Toy Story and NFL into a game where Buzz might finally get that forward pass from Woody. Buckle up, it’s techie out there!

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Creative Tech Bytes
Industry

Creative Tech Bytes

v14.0 – U2 breaks in the Sphere in Las Vegas, Mark Zuckerberg shows off Meta’s photorealistic avatar tech, Amazon and Microsoft are adding AI to a wide suite of products. Oh yeah, and we tossed in a rocket-propelled VW Bug because why not?

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Creative Tech Bytes
Industry

Creative Tech Bytes

v13.0 – Google is letting Bard run wild on your Google Apps if you give it permission of course, DALL-E 3 is out and looks to be a major step forward for Open AI’s generative AI image engine. Cisco spends a few coins to acquire Splunk and IBM is committed to training over 2 million people on AI by 2026.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v12.0 – Get ready to throw out your Apple lightning cables, Salesforce is letting Einstein GPT across its product suite and Deloitte puts out a report on how manufacturing companies are using the “industrial metaverse”.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v11.0 – IBM and Salesforce team up to bring AI to enterprise CRM customers, Drake’s AI song was submitted for a Grammy, OpenAI thinks they can help teach your kids and it turns out that your car is likely a horrible privacy offender.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v10.0 – Google launches Duet, IBM is rolling out highly efficient speech recognition chips and we take a retrospective look at digital fashion in 2023.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v9.0 – Meta is entering the code assistant game, IBM and the USTA team up to bring generative commentary to the masses, and Acura & Honda are adopting the Tesla EV charging standard.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.

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Creative Tech Bytes
Research

Creative Tech Bytes

v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.

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Experience Intelligence – Feb-May ’23
Research

Experience Intelligence – Feb-May ’23

Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …

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What’s New in Experiential: Vol. 4
Research

What’s New in Experiential: Vol. 4

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology.   Indoor Events Return to California With Tests or Proof …

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Comprehensive Strategy: The Foundation for Experiential Success
Press

Comprehensive Strategy: The Foundation for Experiential Success

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …

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Retail Gets Physical: Why Brands are Turning to Brick-and-Mortar Stores
Research

Retail Gets Physical: Why Brands are Turning to Brick-and-Mortar Stores

We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …

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Findings from the 2016 Brand Activation Forecast
Research

Findings from the 2016 Brand Activation Forecast

The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …

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Industry Leaders Talk Security Planning for Events
Research

Industry Leaders Talk Security Planning for Events

Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …

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