GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
“The future of marketing demands courage, creativity, and trust, and GPJ is already there, leading the way.” – Fiona Bruder
With a sports marketing career spanning two decades, Edd Hood has a global background in events, strategy, account management and much more. Mixing agency life with client side roles, Edd’s experience has taken him to more than 40 F1, IMSA and WEC races, sailing regatta, Olympics Games and DP World Tour Golf Championships. Golf. The glorious game. …
In addition to our passionate teams, comprehensive list of services, and accumulation of 110+ years of experience, it is our global nature that makes GPJ one of the most respected leaders in the experiential marketing industry. With #GPJourneys, we’re spotlighting a team member who is living this mindset and has had the chance to work …
You don’t become a global agency partner simply by opening an office in another city or country—you do it by immersing yourself in new cultures, embracing local perspectives, and building real connections across borders. At GPJ, we believe the best work is created when we lean into our global footprint and celebrate the people who …
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Great work is created when you collaborate with those around you. For GPJ, that means calls across time zones, flights across oceans, and trips across borders. When we lean into our global footprint and share our knowledge around the world, our productivity and collaboration reach new heights. With this edition of #GPJourneys, we’re spotlighting a …
When we say we’re a global agency, we’re not talking about a single office in a different country—we’re talking about a strategic network of 30+ culturally embedded offices across multiple continents. Unique but unified, our global footprint gives clients unparalleled access to teams around the world and their unabashed creativity, distinct perspectives, and extensive knowledge. …
At GPJ, Integrated Production (IP) is the engine that turns vision into experience. Every great event requires bold creative, sharp strategy, and captivating storytelling—but without disciplined production, nothing makes it off the page and into our audience’s spaces. IP is where ideas become real. It’s where producers like Josh Staffieri transform complexity into clarity, pressure …
At GPJ, Integrated Production is the unseen engine that brings brand experiences to life—but within that engine are high-performance gears, such as the Special Experiences team, where large-scale moments are meticulously crafted with equal parts logistics, creativity, and heart. It’s a team built for complexity, scale, and making memories. One team member who contributes to …
From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
Authentic experiences start with authentic people—and our strategists are those authentic people. Their dedication to our clients and their activations is something that sets us apart from the rest. When your experience is grown out of a strong, strategic foundation, you not only invest in its onsite success, but the fruits of that labor long …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …
Authentic experiences begin with authentic people. At GPJ, our strategists empower our creative teams to think big while anchoring ideas in what matters most: our clients’ goals. Strategy at GPJ is a multidisciplinary practice. By blending research, cultural insight, and brand intelligence to shape our experiences, we create moments that are not only inspired, but …
Authentic experiences come from authentic people. As the bridge between our clients’ goals and incredible experiences, strategy combines several disciplines to uncover deep insights that power our creative storytelling, attendee journeys, and overall experiential design. GPJ Strategists and their work are foundational to our experiences, making our strategy teams an indispensable force in delivering work …
In a world increasingly drawn to the ease and average ideas that AI delivers for free, we at George P. Johnson (GPJ) believe our clients deserve more. Real people. Real data. Real growth.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.
There’s something pretty special about gathering with fellow creatives before 9 am, coffee in hand, minds wide open and ready to be inspired. On August 29th, we got to do exactly that as GPJ Austin welcomed creatives from across the city to gather, connect, and be inspired around the Creative Mornings/ATX theme: Nomad. After fueling …
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
Meet Macklin Andrick, Senior Creative Technologist If you ask Macklin what he does at George P. Johnson, he’ll tell you with a grin: “I build cool s*** for companies to tell their product and brand stories.” Macklin helps our clients turn big ideas into tangible, unforgettable experiences. Whether he’s translating complex technical concepts for non-technical …
v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
