Creative Tech Bytes
Industry

Creative Tech Bytes

v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.

Learn More
Electrified Experiences, Part 2
Industry

Electrified Experiences, Part 2

Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.

Learn More
Electrified Experiences, Part 1
Industry

Electrified Experiences, Part 1

Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer.  Electric Daisy Carnival …

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.

Learn More
Experience Intelligence – July ’23
Thought Leadership

Experience Intelligence – July ’23

Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …

Learn More
Creative Tech Bytes
Research

Creative Tech Bytes

v4.0 – IBM launches WatsonX foundation models for enterprise, Las Vegas builds the world’s largest ball (sorta) and the Texas Rangers are using AI to win their next championship by analyzing plays biometrics along with weather patterns.

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v2.0 – Toyota is integrating AI into their design process, Roblox goes after an older demographic and Dropbox gets into the AI search engine game.

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.

Learn More
From Cutting Table to Cutting Edge
Press

From Cutting Table to Cutting Edge

“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same

Learn More
Experience Intelligence – Feb-May ’23
Research

Experience Intelligence – Feb-May ’23

Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …

Learn More
Storytelling Beyond the Experience
Thought Leadership

Storytelling Beyond the Experience

Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …

Learn More
Stories Matter
Uncategorized

Stories Matter

Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …

Learn More
VOICES ’23: An Employee Resource Group Celebration
CSR

VOICES ’23: An Employee Resource Group Celebration

Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …

Learn More
Designing Unified Experiences
Thought Leadership

Designing Unified Experiences

We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …

Learn More
No Small Achievements, Part 4
Press

No Small Achievements, Part 4

Black History Month is a opportunity to educate and enhance our existing perspectives and perceptions. In this final installment, we recognize Black pioneers and leaders who have forever changed our advertising, marketing, PR, events & experiential industries. Ana Aponte-Curtis Ana Aponte-Curtis was the long-time VP of Events for the NAACP and former Chair of the …

Learn More
Thought Leadership

3 Hybrid Events Challenges Marketers Aren’t Talking About

…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …

Learn More
No Small Achievements, Part 3
Press

No Small Achievements, Part 3

As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.

Learn More
No Small Achievements, Part 2
Press

No Small Achievements, Part 2

Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …

Learn More
Responsibility Travels With Us
CSR

Responsibility Travels With Us

Originally produced by GPJ EMEA Senior CSR Manager, David Baldig. On a recent trip to London, David Baldig shared ways to travel responsibly and resource-efficiently, summarizing his experiences into actionable tips. From choice of accommodations and means of transport, to mindful onsite stewardship, sustainability starts long before you book your trip. As GPJ continues our …

Learn More
No Small Achievements, Part 1
Press

No Small Achievements, Part 1

Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In this 4-part series, we highlight lesser known histories, contributions and experiences of Black America from various walks of life, beginning with early pioneers and shifting to more recent figures. Most …

Learn More

Contact Us

Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.