Scott Kellner, SVP of Sales & MarketingScott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. Experiential Marketing is the Antidote to Interruptive Messaging In an era of brand message bombardment, creepy data-driven retargeting and an increasing number of …
Picking the Right Event Management Agency Doesn’t Have to be Tricky We get inquiries every day from both established and emerging brands seeking to find a trustworthy and capable event marketing partner. The people we speak with often have a good idea about what the problem is (they’re overwhelmed by the complexities of planning and …
On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay …
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both …
GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ …
It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our …
At GPJ, we recognize it’s our people that make our agency the #1 experiential team in the world so we consistently invest in them. Every year, Ad Age looks across agencies of all kinds to seek out the best of the best among workplaces that deliver on benefits, community, inclusion, employee development and many other …
At GPJ, giving back is part of our DNA. This holiday season, GPJ North America partnered with Together We Rise, a 501c3 whose vision is to improve the lives of children in foster care. They collaborate with individuals, companies, and community partners to bring resources to foster youth. During the month of November, GPJ friends …
We love the holidays here at GPJ. As our final events of the year wrap up, we look forward to connecting with family and friends, either at home – or yes – possibly via trains, planes and automobiles. Although we never expect anything bad to happen, it’s best to be prepared. When things go awry …
Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips …
Original Content: Austin American Statesman Posted Nov 02, 2018 at 04:00 AM A healthy culture of connected colleagues, creativity, inspiring surroundings and fulfilling work have helped George P. Johnson (GPJ) Austin gain recognition as one of the city’s top employers for the third straight year. “There are a lot of passionate people here!” said Erica …
It’s been a great year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. And we’re not just being noticed for client work, but for our work in our communities, and internally for our workplace culture. Those mean just as much to us, and …
Here at GPJ, we travel for work. Some of us quite a lot. And we love it. But let’s be honest, it’s not always easy, and although we never expect anything bad to happen, it’s best to be prepared. As our busy fall season will soon morph into the holiday season, here are some tips …
A business partnership that has thrived for over two decades must by definition be creating great mutual business value. And to create that value year after year, the relationship must also be built on a foundation of strategic alignment, creativity, and innovation. One stellar example of that strategic alignment, creativity and innovation was Cisco Rio 2016: …
Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues Auburn Hills, MI (September 4, 2018) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for architecting highly creative brand experiences of every size and shape. The strategic …
At GPJ, everyone contributes to a healthy culture of creativity. From our collaborative workspaces to the numerous activities we do together, we understand that the best ideas are inspired by our surroundings and through teamwork and collaboration. Our offices are welcoming, colorful and inspirational labs of ideation and innovation, each designed with local flavor (and …
Phelan-McDermid Syndrome (22q13) is a rare genetic condition that can cause a wide range of medical, intellectual, and behavioral challenges. While there is no known cure or specific treatment yet, we know how to manage many of the symptoms, and researchers are working to improve knowledge of the condition and to find drugs and therapies that can help. …
Mullen’s role revolves around helping Silicon Valley-type tech brands create thoughtful experiences to connect with consumers. Photo Credit: Kate Laidley Mullen Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. “It requires a lot of …
At GPJ, June is one of our favorite months. First, it includes the 2.5 days of the year we now refer to as the “slow season” (kidding, sort of). Our teams get to take advantage of our flexible time off policy and use some of those frequent flier miles they’ve been racking up, and we …
The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. The 2018 winners have recently been announced, and GPJ has been recognized with multiple wins for creative client work as well as …
As the Spring 2018 Little League season kicked off in the United States, so did many little leagues across the world. This year, one area in particular needed some help: Puerto Rico. Damage to the island from Hurricane Maria included the massive loss of equipment and facilities. The Little League of Coamo in Puerto Rico …
December 14, 2017 – Franklin, TN – In support of its long standing and continually expanding relationship with Nissan/Infiniti North America, George P. Johnson Experience Marketing (GPJ) has opened an office in Franklin, Tennessee, home of the Nissan/Infiniti North America headquarters. This is the second GPJ office in Tennessee, adding to the 330k square foot …
On Nov. 15, GPJ Dallas, together with sister agency Shoptology, hosted an Open House for clients, prospects and community members in their newly finished space near the Toyota North America Headquarters in Plano. Project Chairman and CEO Robert G. Vallee and GPJ President Denise Wong hosted the event along with leadership from the GPJ Dallas …
At GPJ we recognize the power of experiences. Experiences whether major or minor, positive or negative, can shape the trajectory of our lives. We’re dedicated to creating experiences that power brand devotion, but that’s not enough. Through our Project Pledge initiative, we’ve additionally dedicated ourselves to creating experiences that drive positive global impact. As a …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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