A business partnership that has thrived for over two decades must by definition be creating great mutual business value. And to create that value year after year, the relationship must also be built on a foundation of strategic alignment, creativity, and innovation. One stellar example of that strategic alignment, creativity and innovation was Cisco Rio 2016: …
Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues Auburn Hills, MI (September 4, 2018) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for architecting highly creative brand experiences of every size and shape. The strategic …
At GPJ, everyone contributes to a healthy culture of creativity. From our collaborative workspaces to the numerous activities we do together, we understand that the best ideas are inspired by our surroundings and through teamwork and collaboration. Our offices are welcoming, colorful and inspirational labs of ideation and innovation, each designed with local flavor (and …
Phelan-McDermid Syndrome (22q13) is a rare genetic condition that can cause a wide range of medical, intellectual, and behavioral challenges. While there is no known cure or specific treatment yet, we know how to manage many of the symptoms, and researchers are working to improve knowledge of the condition and to find drugs and therapies that can help. …
Mullen’s role revolves around helping Silicon Valley-type tech brands create thoughtful experiences to connect with consumers. Photo Credit: Kate Laidley Mullen Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. “It requires a lot of …
At GPJ, June is one of our favorite months. First, it includes the 2.5 days of the year we now refer to as the “slow season” (kidding, sort of). Our teams get to take advantage of our flexible time off policy and use some of those frequent flier miles they’ve been racking up, and we …
The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. The 2018 winners have recently been announced, and GPJ has been recognized with multiple wins for creative client work as well as …
As the Spring 2018 Little League season kicked off in the United States, so did many little leagues across the world. This year, one area in particular needed some help: Puerto Rico. Damage to the island from Hurricane Maria included the massive loss of equipment and facilities. The Little League of Coamo in Puerto Rico …
December 14, 2017 – Franklin, TN – In support of its long standing and continually expanding relationship with Nissan/Infiniti North America, George P. Johnson Experience Marketing (GPJ) has opened an office in Franklin, Tennessee, home of the Nissan/Infiniti North America headquarters. This is the second GPJ office in Tennessee, adding to the 330k square foot …
On Nov. 15, GPJ Dallas, together with sister agency Shoptology, hosted an Open House for clients, prospects and community members in their newly finished space near the Toyota North America Headquarters in Plano. Project Chairman and CEO Robert G. Vallee and GPJ President Denise Wong hosted the event along with leadership from the GPJ Dallas …
At GPJ we recognize the power of experiences. Experiences whether major or minor, positive or negative, can shape the trajectory of our lives. We’re dedicated to creating experiences that power brand devotion, but that’s not enough. Through our Project Pledge initiative, we’ve additionally dedicated ourselves to creating experiences that drive positive global impact. As a …
We are honored to announce that GPJ has been recognized with more than three dozen industry awards in 2017! Congratulations to our account teams, our clients and our Project Worldwide partners whom we collaborated with on many of these extraordinary experiences. (Award wins marked wtih a * indicate partnership with Spinifex Group.) BizBash Event Style …
Dallas, Texas – September 28, 2017 – Experiential marketing agency George P. Johnson (GPJ) opened a second office in Texas earlier this month as a natural evolution of its 50-year partnership with Toyota and Lexus. The new Dallas office is being led by Blake McKinney, a former senior leader at The Richards Group, who joined …
L-R: Chris Gsell, Eric Hachlinski, David Shor Detroit, MI – Sept. 8, 2017 – George P. Johnson Experience Marketing (GPJ) continues to add to its deep bench of top creative talent through multiple director-level appointments in New York, Detroit, and Nashville. The new hires underscore GPJ’s commitment to live production and digital engagement. “We’ve never …
We prove ourselves every day. On every project. That hunger has driven us to some great places: from developing the Experiential Marketing industry’s first global strategy practice, to creating the first complete experiential analytics ecosystem. But that’s not all. See for yourself… 1-DATA/DIGITAL. We have the industry’s best ROI and analytics tool, the GPJ Experiential …
San Francisco, CA – (July 27, 2017) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced a ground-breaking service offering that will for the first time empower brands with a 360 degree view of their experiential marketing performance, while enabling much more personalized attendee experiences. The new offering, the GPJ Experiential …
Few would argue that Silicon Valley is the center of the tech universe. This is no doubt based on the innovative products and platforms that were born there. What is the secret to launching these brands, products, platforms, and services? PR? Advertising? Digital? All have surely played a significant role. But I’ll bet “brand experiences” …
The below copy was lifted from eMarketer. To see the original article, click here. An interview with Kurt Miller, Senior Vice President of Strategy and Planning at George P. Johnson Experience Marketing May 15, 2017 Once just an opportunity to network or get some facetime with existing and potential customers, business-to-business (B2B) events are now …
As a Talent & Culture Manager at George P. Johnson Experience Marketing, Taylor Tanghe focuses on two main things: retaining the very best talent in the industry to work for this world-class company, and fiercely protecting a great agency culture for current GPJ employees. So when Event Marketer named GPJ a Best Place to Work, …
In the live production industry, we only get one chance to produce a flawless show. There are no retakes. When the curtain goes up, we have to be ready. That’s why we hire and rely on the best professional lighting designers in the business, like GPJ Lighting Designer Alex Grierson. At GPJ, Grierson is responsible …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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