Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology. Indoor Events Return to California With Tests or Proof …
By Martyn Clarkson, VP, Strategy Insights by Team Strategy, GPJ One of the most interesting aspects of the Covid-19 disruption has been the response from brands and industries. While there have been sweeping changes, many trends already present in 2019 are accelerating. From better digital experiences, to safer experiences, to smaller, more meaningful …
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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