Good Business is Now ‘Really’ Good Business
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Good Business is Now ‘Really’ Good Business

Andrew Todd is Vice President of Strategy & Planning, based in New York. He works with a number of GPJ global blue chip clients on integrated marketing strategy and experiential planning, execution and measurement.   As people look for greater meaning in how they work, live and consume, sustainability has hit the mainstream. It’s become …

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Happy Holidays from GPJ
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Happy Holidays from GPJ

As we wrap up what may have been the busiest fall season in the 105-year history of GPJ, we also take time to focus on our communities. Our offices around the world found time this season to give back to local organizations and to appreciate each other and our #OneGPJ family.  As we count our …

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GPJ Team Members Share Why, and WHO They Give For
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GPJ Team Members Share Why, and WHO They Give For

On Giving Tuesday, Project Worldwide double matched employee donations through our Project Pledge program, and before the day was over, we’d reached our goal of $500,000 in matching funds for a total of $1 million donated by Project and its employees for the year. As a matter of fact, this is the second year we’ve …

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Now/Next: Experiential Marketing Trends 2020
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Now/Next: Experiential Marketing Trends 2020

This is the age of experience. Credit card companies compete with each other to provide the most exclusive access to the most rarefied cultural events. Sports teams lift best practices from the world of music festivals to engage fans both inside and outside their moments and places of play. Retailers are transforming their former shelf-and-display …

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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab
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George P. Johnson (GPJ) Invests in the Future of Experience Marketing and Design with Cal Poly Experience Innovation Lab

GPJ announces investment in the development of an experiential learning lab at California Polytechnic State University San Luis Obispo, California (December 3, 2019) – The future of experience marketing and design is in expert hands as the world’s leading experiential marketing agency – George P. Johnson (GPJ), part of the Project Worldwide agency network – …

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GPJ Hits the Mark
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GPJ Hits the Mark

There are many ways to quantify success. For GPJ, success is hitting targets for our clients, helping them realize the maximum ROI from their strategic experiential investments. The hard results of experiential marketing are easy to name; attendees getting hands-on time with products and specialists, becoming more educated about services, all leading to increased leads …

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A Rising Star
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A Rising Star

Andrew Churchill, Regional Account Director, GPJ Singapore Having only been at George P. Johnson for a year, Andrew Churchill has managed to demonstrate persistence in the pursuit of the agency’s global, regional and local account goals for 2018.  Proof is in his ownership of the agency’s entire Google business. When he joined, the agency made …

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Supercharge Your Engagement Strategy
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Supercharge Your Engagement Strategy

Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …

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The Event Marketer’s Secret Weapon
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The Event Marketer’s Secret Weapon

Seth Marquart, Director of Strategy and Planning Experienced, creative and highly motivated professional with over 12 years of marketing/communications experience. Audience Engagement = Brand Currency Now that the role of experiential has expanded within the marketing mix, how do we elevate each experience to continue to meet the latest consumer demands? Living in a digital …

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Seven Buzzwords Impacting Experience Marketing
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Seven Buzzwords Impacting Experience Marketing

Jonathan McCallum, VP, Chief Strategy Officer at George P. Johnson Jonathan has spent nearly 20 years working in the agency world, transforming the way that GPJ applies the principles of brand planning and strategy. The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply …

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This Magic Moment: Cisco Live! 2019
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This Magic Moment: Cisco Live! 2019

Geng Giminski, Senior Event Manager  Geng has been with GPJ for over 10 years, and manages event logistics, security, transportation, equipment, communications, and so much more. His alternate title: Chief Purveyor of Positivity.  People ask what it takes and how long it takes to plan conferences. Depending on size, it can literally take years. We …

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A Madness to the Method: Experiential Takeaways from C2 Montréal
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A Madness to the Method: Experiential Takeaways from C2 Montréal

How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential.   C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …

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GPJ Adds Industry Veteran to Lead LA Office
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GPJ Adds Industry Veteran to Lead LA Office

Auburn Hills, MI (May 21, 2019) – GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, …

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Big Ideas Winning Big
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Big Ideas Winning Big

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.  Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients.  From augmented …

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Comprehensive Strategy: The Foundation for Experiential Success
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Comprehensive Strategy: The Foundation for Experiential Success

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …

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Live Production Takes Center Stage
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Live Production Takes Center Stage

Sure, one of the reasons GPJ is the world’s top event and experience agency is because we understand the logistics of public storytelling. But our industry-leading Live Production team is what makes so many of the events we produce so special, memorable and high impact. Every client we work with has the nugget of a …

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The Work Speaks For Itself: 2019 Stevie Award Winners
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The Work Speaks For Itself: 2019 Stevie Award Winners

The best aspect of our client partnerships comes from seeing the fearless ideas and trusted collaborations transform into unforgettable experiences. So getting the attention from esteemed programs like the American Business Awards is truly icing on the cake.  On behalf of our clients, we’re proud to share this year’s Stevie Award wins! From AI-driven activations …

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GPJ China Wins Big at the Event Marketing Awards 2019

CEI’s Event Marketing Awards (EMA) was held in Hong Kong on the evening of March 19. George P. Johnson was one of the big winners of the night, snagging three GOLD awards. The wins are part of the creative work with client Tencent. A full detailed list of the winning campaigns, agencies and individuals can …

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We’re Building a New Kind of Team!
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We’re Building a New Kind of Team!

Since 2013 we have developed and grown our GPJ Internship Program with PASSIONATE, COLLABORATIVE and FEARLESS new talent within the industry. Our clients expect the boldest, most innovative ideas that bring their brands to life and deliver on business objectives. What makes this possible is the culture of creativity that is built and fostered at …

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George P. Johnson Promotes Fiona Bruder to Executive Vice President, Client Success

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success.  Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has …

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Highlights from the GPJ Forum: “What’s Next in Experiential Marketing”
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Highlights from the GPJ Forum: “What’s Next in Experiential Marketing”

On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay …

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George P. Johnson Appoints Brian Neville to GM for Boston and New York
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George P. Johnson Appoints Brian Neville to GM for Boston and New York

George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both …

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GPJ Expands Experiential Industry Leadership to Brazil

GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ …

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2018: A Record-Breaking Year for GPJ
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2018: A Record-Breaking Year for GPJ

It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our …

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