At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …
What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand. Disruptive experiential marketing traverses in-person, digital, hybrid and now even …
AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …
The events industry is building positive momentum, as major events continue to return to in-person in big ways. Mobile World Congress hosted 61,000 attendees in-person As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up …
Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement Event organizers and brands are combating uncertainty with flexible, agile …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …
Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people. This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community. Below are the organizations that …
GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Brands shift the emphasis to easy, sustainable experiences as the symptoms of the pandemic begin to ease. Event sentiment continues to trend in the right direction Despite COVID-19’s unpredictability, consistent demand paired with …
GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Robust planning, protocols and requirements are enabling the return of familiar and noteworthy in-person experiences. Hybrid approaches continue to unlock business opportunities Brands are increasingly leveraging hybrid models to generate more accessibility for …
GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …
The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king. Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …
fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …
Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world. A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences. Live and in-person experiences press on with enhanced safety protocols As the spread of the Delta variant …
We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …
With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there! Brands make large investments in perma-experiences On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are …
By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …
Contributors to this post include (L-R): Denise Croden, Executive Director, Integrated Production, Geng Giminski, Senior Event Manager, Veronique Bredas, Event Producer, John Tulloch, SVP, Global Account Director The health and safety of our teams, clients, partners and attendees has always been a top priority at GPJ, but in 2020, what that looked like …
Featuring Jennifer Lawson, VP Integrated Production The GPJ Special Experiences team is made up of diverse individuals who bring their various backgrounds, expertise and unyielding passion to create and execute immersive experiential environments with high production value. We offer white-glove, unique special experiences and we love what we do. We’re the specialized team that manages …
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology. Indoor Events Return to California With Tests or Proof …
By Elizabeth Del Forn Throughout history, we have seen and heard bold and powerful women working to create positive change. In the last decade, movements and activism including #metoo, Time’s Up, body positivity, canceling diet culture, equal pay, sexual violence, women’s reproductive rights, and plenty more, have demonstrated the continued resilience of women and the …
VOICES ‘21 was more than a one-day event—it was (and is) a platform for our employee resource groups (ERGs) to welcome our colleagues back from the winter break, to celebrate all we accomplished in 2020 and to kick off the 2021 work year. It was a day that focused on real issues that impact GPJ …
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Kicking Off a Hybrid Year As the awards and festival seasons kicks off, event organizers and venues are cultivating new approaches to enable hybrid experiences. While wrinkles still need to be ironed out, we are officially entering …
EPIC is GPJ’s employee resource group for multicultural employees. We tackle big issues and have big plans to shift diversity, equity and inclusion (DE&I) within our organization and industry, so we needed a big name (an epic one). EPIC stands for Empowered People, Inclusive Cultures. We are culturally diverse, traditionally underrepresented, and ready to use …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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