Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.
Experiences rare and familiar are capturing major consumer attention, while world-building and storytelling remain key to creating meaningful content.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …
Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
Black History Month is a opportunity to educate and enhance our existing perspectives and perceptions. In this final installment, we recognize Black pioneers and leaders who have forever changed our advertising, marketing, PR, events & experiential industries. Ana Aponte-Curtis Ana Aponte-Curtis was the long-time VP of Events for the NAACP and former Chair of the …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …
Originally produced by GPJ EMEA Senior CSR Manager, David Baldig. On a recent trip to London, David Baldig shared ways to travel responsibly and resource-efficiently, summarizing his experiences into actionable tips. From choice of accommodations and means of transport, to mindful onsite stewardship, sustainability starts long before you book your trip. As GPJ continues our …
Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In this 4-part series, we highlight lesser known histories, contributions and experiences of Black America from various walks of life, beginning with early pioneers and shifting to more recent figures. Most …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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